Remind Me from Röyksopp on Vimeo.
Was chatting about this video again last week, its got to be one of my favourites, directed by French studio H5, it features a day in the life of a woman in London's Square Mile. Love it.
Considering the recent debate/discussion concerning OK GO's new vid (and the inspiration taken from Honda's ad, 'The Cog', by W+K), it 'reminded me' (excuse the pun) of Royksopp's video and the advert for French nuclear giant Areva that followed, unsurprisingly Royksopp refused usage of their song, so they had to make to with 'Funky Town', check out Areva's attempt below...
Honda... who pinched it 100% from Fischli & Weiss who did it all a looong time ago, and better.
http://www.youtube.com/watch?v=GXrRC3pfLnE&feature=related
Posted by: Charlie | 03/31/2010 at 11:11 PM
Bang on Charlie. There was a bit of a discussion on Design Weak (http://designweak.com/2010/03/02/ok-go-copy/) about it, and to be honest I'd never heard of the Fischli & Weiss effort before but it is awesome. Don't know if in someway that’s a positive to be taken from the Honda and Ok Go vids, that it's potentially increased the audience of F&W's or they've just made out like bandits, not sure...
Posted by: Ed | 03/31/2010 at 11:37 PM
I think it can be both! I suppose without knowing the intentions of either it is difficult to say that it is either a respectful homage or it is blatant plagiarism - I'm sure they would both declare the former... but I suspect the latter.
Posted by: Charlie | 03/31/2010 at 11:58 PM