Field & Stream, The Gun Nut Issue

So print's dead apparently and the iPad is taking over the world one coffee table at a time but it's still nice to see witty, intelligent examples of print and using the media in an innovative way... even if it is one of Charlton Heston's favourite publications, Field & Stream. "A different type of interactive magazine experience", readers are encouraged not only to buy the mag but shoot it as well, inside the issue readers are given a page to shoot at and the most interesting photographs of the completed targets win a new rifle, yippee ki-yay, motherfucker! More Hunter S Thompson than George Bush I think.

 
A little less sophisticated than an iPad app but perfectly aimed at their target audience (sorry), and a great use of good old fashioned paper, its a pretty decent mag and well worth checking out.

You can see more on SPD, and thanks to Graeme for the heads up.

Apologies for the lack of posts on Read-This recently, had a few things on, been pretty busy really but service has now resumed.

Comments

[Mat]

"More Hunter S Thompson than George Bush I think"

Sooooooo true Eddy, sooooooo true. Mega LOLs

[Ed]

Thought you'd appreciate that Maty Bomb Batty... smiley face... he he

[tom]

really? I share a house with you and you've been doing nothing other than play video games...

[Elliott Sprain]

I've been enjoying the recent inactivity on Read This, keep up the good work