Directed by Johnny Kelly and developed by ad agency Young & Rubicam New York, the new Barcadi ad campaign focuses on the evolution of mankind and our need to socialise... a simple idea, but they are usually the best kind. Like the visual style but thought the tone/message didn't quite match the brand... maybe a little whimsical for a hardcore spirit... I suppose it is Barcadi and Coke though... not Tennents Special Brew. The main thing that interested me about the ad though is the incredible similarity it bares to the 'I'm Not An Artist' website - a collection of animated GIF's created by a group of designers - the link is so obvious that I wondered what their involvment in the Barcadi campaign had been, and if they were credited/paid for their input.... any ideas?

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