“Relief from the symptoms of wrinkles
and crow’s feet without entering the dermatologist’s office”. A friend told me about
Botox chocolate bars a while back and thought it was really witty, intelligent
packaging and nice use of the medical language applied to pharmaceutical labels.
Its not surprising that the packaging and website is so good, Bloomsberry &
Co, the company behind the chocolate was set up in 2001 by graphic designer
Giles Barker and his wife Vanessa Kettelwell, in New Zealand.
My final project at
uni, took on a similar visual style, based on the concept of religion, I
presented a number of faiths as pharmaceutical drugs, with a daily dosage,
manufacturer, and warning to ‘keep out of the reach of children’. The main inspiration was the quote by Karl
Marx that “religion is the opium of the masses”, used to suppress and control.
The language used on pharmaceutical drug packaging was perfect to apply to
religion, suggesting when the ‘drug’ should be consumed, how often and what the
benefits would be.



Spotted a Swedish
brand of vodka on the Lovely Package blog that has also adopted a similar
approach, Karlsson’s vodka has recently re-designed its packaging, again taking
inspiration from scientific/medical wording, the bottles carry a simple label
with the alcohol content, date produced and doctors signature, looks pretty cool.
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