"Championship side Milwall have gone straight to the top of the Premier League - at least as far as football programmes are concerned. The London club produced what they believe is the world's first 3D matchday magazine. Costing £3, and including a pair of special glasses, over half the pics have been digitally altered so they 'lift' off the page." The Sunday Times, Football Shorts.
Saw a copy today and it works pretty well... more entertaining than Tron anyways.
Stumbled across this publication last week - I was checking out the mags in WHSmith's at Gatwick Airport (on my way to Madrid) - and was pretty impressed, it's an unusual take on the typical footie mag. Nothing like Shoot, Match or even Four Four Two, it combines interesting interviews ranging from Clarence Seedorf to Brian Ferry, features some great photography and takes a more interesting look at football culture and fashion. Great concept and nicely put together, just hope it takes off and finds its audience.