I'm sure everyone has heard of Chatroulette by now, but if not the basic premise is that the website makes it possible to chat via your webcam to anyone, anywhere in the world, and the unique part is that you are matched completely at random, so you have no idea who you will be chatting to next (but you can pretty much guarantee it'll be a naked fat bloke).
Publicis Conseil, an advertising agency based in Paris, have developed an incredible piece of viral advertising to raise awareness for Ni Putes Ni Soumises (Neither Whores Nor Submissives), a French feminist movement that deal with issues around domestic violence and violence towards women. You can see the video below or better still visit the fake website Publicis Conseil created... Do You Chat?
Following the events that unfold in the video and on the website, details are given about the charity and the message... 'In this case you can't help, but if it happens to your sister, your neighbour or a friend, there is something you can do.'
The most powerful and emotive piece of advertising I've seen in a long time.
Thanks to Ash for sending me the vid.